Privacy Policy for EastonSwing Ltd

In an ever increasingly digital world, online privacy becomes more and more under threat from misuse and mis-distribution.

We feel very strongly about the security of your Data and aim to uphold the highest standards of customer protection within our policies and practices.

Please read our policy carefully to fully understand the measures we have in place to ensure your privacy is upheld. Any queries or concerns should be directed to our email,

EastonSwing Ltd is owned and operated by Lee Easton & Fabienne Henshall.  We are the primary Instructors at classes, workshops & events, as well being the Data Controllers with in the company.


What Data we collect and how we receive it

We collect your Member Number, Names, Postal Address, E-mail Adress, Gender & Phone number and Bank account details.

We receive this data when you either;

-Fill out a New Member form at an EastonSwing Class, Workshop or Event.
-Purchase an EastonSwing Product via our Wesbites, e.g. West coast Swing Notebook, Workshop Ticket or Weekend event pass.
-Sign up to our Monthly Newsletter via our subscription box at our websites or Social media platforms.
-Make a BACS transfer into our account from a UK bank or building society account.


How we use your Data

Personalisation of content, business information or user experience

Account set up and administration

Delivering marketing and events communication

Carrying out polls and surveys

Internal research and development purposes

Providing goods and services

Legal obligations (eg prevention of fraud)

Meeting internal audit requirements

The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:

In specific situations, we can collect and process your data with your consent. For example, if you are not a member, but wish to receive email newsletters. Contractual obligations
In certain circumstances, we need your personal data to comply with our contractual obligations. For example, if you order a physical product from us then we will retain address information to complete the order. Legal compliance
If the law requires us to, we may need to collect and process your data.

For example, we can pass on details of people involved in fraud or other criminal activity affecting EastonSwing Ltd to law enforcement.

Legitimate interest
In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our organisation and which does not materially impact your rights, freedom or interests. For example, we  may write to you to inform you of class updates and events that we feel would be of interest to you.

Who we share your information with
We do not share your information with any 3rd Party except in the case of;
-Medical emergency, we may share information with medical services if you become ill or unwell whilst attending or classes, workshops & events

-Fraud management, we may share information about fraudulent or potentially fraudulent activity in our premises or systems. This may include sharing data about individuals with law enforcement bodies.

-We may also be required to disclose your personal data to the police or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our members into consideration.


How long we keep your personal information

We will keep your personal information for as long as you are an EastonSwing member.

If you end your membership with EastonSwing we would keep your records for upto 7 years for legal and financial records


Your rights regarding your personal information

You have the right to request:

-Access to the personal data we hold about you, free of charge in most cases.
-The correction of your personal data when incorrect, out of date or incomplete.
-That we stop using your personal data for direct marketing (either through specific channels, or all channels).
-That we stop any consent-based processing of your personal data after you withdraw that consent.
-You have the right to request a copy of any information about you that EastonSwing Ltd holds at any time, and also to have that information corrected if it is inaccurate. To ask for your information, please contact Data Protection Officer, EastonSwing Ltd, 4 Raleigh Road, Enfield, EN2 6UB. Or email
-If we choose not to action your request we will explain to you the reasons for our refusal. Your right to withdraw consent
Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent. Where we rely on our legitimate interest

In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data. Direct marketing
You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.


How to stop the use of your personal data for Direct Marketing

There are several ways you can stop direct marketing communications from us:

Click the ‘unsubscribe’ link in any email communication that we send you. You will then be able to select which emails you wish to receive or and stop any further emails that you do not wish to receive.

Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.

How to contact the regulator

If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

You can contact them by calling 0303 123 1113.

Or go online to